To Turn More Prospects Into Paying Clients, You Must Motivate
Them! by Fabienne Fredrickson Posted on September 1st, 2010
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. "My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of... blah blah blah." Many coaches and consultants talk about coaching ad nauseam, "What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah".
I know, because I did it too in the beginning
and it didn't work.
Hate to say this, but... SO WHAT! Nobody
cares! When I hear someone talk to their prospects this way, it
sends up a big red flag for me: these people don't really KNOW what they DO for clients and
they're losing potential clients every time they open their mouths and every time
someone reads their materials! The problem is that they're clearly not
connected enough to their client base to see what real benefits they bring their
clients.
Read the full article here.....
What Does
Your Target Market Want That Only You Can Help Them With? by Carma Spence Posted on July 4th, 2010
If your business is to thrive... and your website to do its job... you must know what your target market wants. But you can't stop there. You must also know how you can help them in a way that no other can.
You must know your target market's greatest fears and most cherished desires. And you must know what sets your solution apart from the solutions offered by others.
Read the full article here...
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